Gus Watkins

A promotional email featuring a large hero image, several selling points, and a customizable tout section. It includes a deep link to the Toyota Mirai landing page, links to key features on the Toyota Mirai website, and a footer with social media links and legal text.

A transactional email containing a receipt for multiple gift purchases, with each gift listed alongside the recipient's name, address, and phone number. It includes a deep link for order tracking and displays credit card details. The email was populated with custom data from the database and sent via API.

A promotional email sent to new users of the Target REDperks loyalty program. Users who downloaded the app and signed up for the pilot rewards program received this email, which featured a deep link to the app—a first for the team. The call-to-action button, including its shadow effect, was built using table layouts and text rather than an image. REDperks was a pilot program that later merged into the Cartwheel app.

Targeting existing subscribers, this email highlights the features of a single gift box. The design includes a large hero image and multiple calls to action, guiding recipients to explore related content. As part of a content marketing campaign, the email was designed to drive traffic to articles within the Vices online ecosystem, ultimately leading to a gifting purchase.